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April 09, 2025

Cartier's Market Leadership and Baignoire Expansion

In 2024, Cartier has emerged as a leading luxury watch brand, demonstrating a substantial growth of 23.8% in the secondary market, as reported by Chrono24. The Cartier Baignoire watch, originally established in 1973, is also gaining popularity, especially with recent expansions, including mini versions with vibrant dials and gem-set designs, as well as new models launched in collaboration with French actress Lou Doillon. The model's iconic status is now recognized across genders, creating a niche appeal poised for broader recognition.

OMEGA and Swatch Celebrate Collaboration with New MoonSwatch

The collaboration between OMEGA and Swatch continues with the release of the Mission to the Pink Moonphase, a vibrant pink Bioceramic design honoring the April Pink Moon, retailing for $310 USD starting April 1. Additionally, OMEGA and NASA celebrated 60 years of collaboration with the launch of the Bioceramic MoonSwatch 1965, priced at $270, made from a unique composite with tribute details, available at select Swatch stores.

OMEGA's Planet Ocean and Gold Innovation

The OMEGA Planet Ocean World Time Watch features a 45.5mm ceramic case with a world map dial and depicts Earth, priced at HKD 117,000, boasting 600-meter water resistance and the 8938 coaxial master chronometer movement. As gold prices rise, OMEGA elevates product prices and showcases proprietary gold alloys like Sedna Gold and Moonshine Gold, highlighting commitment to craftsmanship and innovation.

Audemars Piguet Celebrates 150 Years with New Releases and Expands Retail Presence

Audemars Piguet (AP) is celebrating its 150th anniversary with a limited Royal Oak Perpetual Calendar and two Code 11.59 Grande Sonnerie Carillon Supersonnerie models. The brand aims to attract women and young buyers, who are increasingly interested in mechanical timepieces. Audemars Piguet has introduced a new special-edition Royal Oak Concept Flying Tourbillon, designed with direct input from collectors during a workshop in Dubai in June 2022. In Manhattan, Audemars Piguet has signed a lease for 12,000 square feet at 785 Fifth Avenue, marking its third location in Manhattan.

Panerai Appoints Emmanuel Perrin as New CEO

Emmanuel Perrin has been appointed as the new CEO of Panerai, effective April 1, succeeding Jean-Marc Pontrou acE9, who led the brand since 2018. This decision marks a significant shift in leadership as the brand continues to establish its presence in the luxury watch market. With over three decades at Richemont, Perrin previously managed its specialty watchmaking division and will report to CEO Nicolas Bos. Pontrou Perrin's departure ends a notable 25-year career with Richemont, during which he significantly shaped Panerai's global presence.

Breitling Acquires Gallet to Expand Luxury Watch Offerings

Breitling has acquired the Swiss watch brand Gallet, aiming to revive its history dating back to 1826, with a collection set for a 2026 release. This acquisition marks Breitling's second significant purchase following Universal Gen acA9ve, highlighting its growing influence in the high-end watch market.

Vacheron Constantin Celebrates 270 Years with Exhibitions and Boutique Reopening

Vacheron Constantin is celebrating 270 years of crafting luxury timepieces, marking its status as the oldest watchmaker in continuous operation. The brand is celebrating its 270th anniversary in Abu Dhabi with the exhibition 'The Quest: 270 years of seeking excellence', lasting until April 15, 2025. Vacheron Constantin celebrates its 270th anniversary with the reopening of its newly refurbished boutique in Melbourne, located on Collins Street.

Rolex Unveils New Boutiques and Enhances Customer Experience

Rolex has unveiled a new flagship boutique on London’s Old Bond Street, developed by the Watches of Switzerland Group, showcasing the complete collection and historical pieces. The luxurious 6,200-square-foot Gearys Rolex boutique on Rodeo Drive showcases its exquisite design and a grand storefront featuring a green marble fa <00e7>ade. In an elaborate training exercise for the new Rolex boutique in London's Mayfair, Antonia Hock orchestrated various customer interactions ahead of its grand opening, simulating different shopping behaviors to refine the client experience.

Rare Patek Philippe Could Become Most Expensive Watch Sold Privately

A rare stainless steel Patek Philippe Ref.1518, priced over $20 million, is up for private sale through Monaco Legend Group and could become the costliest wristwatch sold outside of charity auctions.

Patek Philippe Nautilus and Market Downturn

The author reflects on their experience with the Patek Philippe Nautilus ref. 3700/1A, highlighting its luxurious design and historical significance in the luxury watch market. As the luxury watch market faces a downturn, opportunistic collectors see it as a chance to invest in undervalued pieces.